Sarah La Roche, Chief Executive Officer (CEO)

Sarah La Roche is a highly accomplished C-Suite executive with over 20 years’ experience within high growth sectors, including consultancy, consumer goods, healthcare, tech and media.

Acknowledged by Atlassian as one of the top Women in Technology Executive Leaders in Australia, Sarah is passionate about scaling organisations and achieving sustainable growth and impact, as well as creating engaging and meaningful workplaces for staff.

Based in London for nearly a decade, Sarah has experience in major markets including EMEAR, US, India, South East Asia and Australia. Her career has grown to include senior roles in marketing, operations and commercial within consultancies and in sector. With experience working across all organisational life cycle stages, including start-up, scale-up and established businesses, she has led success and growth for organisations with national and global footprints as well as supported community work through volunteer advisory roles at Melbourne Festival and others.

Before taking on the CEO role at Smiling Mind, she was COO for three years. Prior to that Sarah was CMO at Australia’s fastest growing startup, Unlockd, which scaled to six markets within two years, was CEO at leading independent consultancy Bastion and a Director at M&C Saatchi London. During her career she has supported recognised and emerging brands such as CSL, Mirvac, Spotify, Livewire Gametech, BBC, MTV, Redbubble, Investec and more.

Sarah brings this wealth of global experience to her role as CEO at Smiling Mind, and is extremely passionate about supporting children to build the mental fitness skills they need for overall wellbeing and leading generational change in mental health.